- BRAND CONSULTANT
- Public Relations
- Our Approach
Public Relations and Media Relations are often incorrectly used interchangeably. While Media Relations refers to a company or organisation's developing relationship with journalists and other media outlets, Public Relations extends this relationship to the purpose of informing the general public of the organisation's services in a consistent, positive and credible manner without paying for it directly through advertising. Therefore a solid rapport with these media outlets is essential for a rounded PR strategy.
However, Media Relations is not a one-size-fits-all strategy. Salt has extensive experience in adapting their clients' Media Relations strategies to their goals and objectives. Salt recognises that the needs of each client are different and that each PR campaign will be specific to their goals and objectives. Salt will negotiate the complexities of building relationships with the correct media outlets while resourcefully and proactively starting the conversation with the media rather than letting them come to you.
Salt has extensive expertise in identifying our clients' key messages and ensuring they resonate strongly with the correct news outlets and are being shared and publicised properly to allow the execution of a successful Media Relations strategy.
Ultimately, the success of your business will be reflected only by your specific audience buying your product, using your services or heretofore benefitting your brand. Let Salt bring this correct audience to you.