- BRAND CONSULTANT
- Public Relations
- Our Approach
With Marketing and Communications becoming more advanced, getting your brand's message in front of a mass audience is easy, in fact one might call mainstream marketing a bombardment of information on the mass audience. Getting in front of, and resonating with, your target audience is more challenging. Therefore Influencer Relations has arisen as an exceptionally fast growing area of PR where the focus is placed on key individuals rather than the target market as a whole.
Salt's team of experts identifies these key individuals that have influence over your potential buyers, and aligns marketing activities around these influencers, understanding the various circumstances of these influencers. We recognise that they may be potential buyers themselves, or they may be third parties existing in either the supply chain or perhaps value-added influencers such as journalists, academics, industry analysts, professional advisers, and so on.
Our influencer strategy supports a long-lasting bond between them and your company that will support your word-of-mouth marketing. We understand that Influencer Relations is most effective when it works together with Media Relations and Content Marketing to promote a product in a more credible way. Therefore you can be rest assured that through Salt's expertise your company or brand's message will reach beyond the mainstream marketing arena into the necessary niche area where your business will prosper.